Serious Eats Selling cheeseburgers for $1 sounds like a good idea, especially for the consumer! After all, maintaining giant thunder-thighs isn’t cheap. So no doubt, in the eyes of the customer, cheaper is better. But Burger King’s $1 double cheeseburger is no good for

Burger King franchises. That’s why the franchises are now suing their corporate overlord, claiming the $1 special is forcing them to sell cheeseburgers at a loss. Continue reading…

See the rest here:
Burger King Sues Burger King for $1