I guess it was only a matter of time before one of the most popular diet companies on the planet went after the other gender. Jen4Men™ has launched in Australia and New Zealand targeting men who find themselves fighting in the “battle of the bulge”.

Jenny Craig™ has a section for men on their USA based website, but for obvious reasons not many men would proudly proclaim they were on Jenny Craig to loose weight. Continue reading…

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Jen4Men: Jenny Craig Goes Butch