I saw the movie “The Invention of Lying” recently. Very brief synopsis: the movie takes place in a world where everybody tells the truth, all of the time. There is one part early in the film where the main character (Ricky Gervais) is watching a Coke commercial. This is how it transpires: Hi I’m Bob, I’m the spokesperson for Coca-Cola. I’m here today to ask you to continue buying Coke…. It’s just brown sugar water… they

haven’t changed the ingredients around lately so there’s not much new I can tell you about that… we’ve changed the can around a bit though and added a polar bear (so kids will like us)… Coke is very high in sugar and like any high calorie soda can lead to obesity in children and adults who don’t sustain a very healthy lifestyle. Continue reading…

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What If Advertisers Couldn’t Lie?